We live in an era of effortless Steam refunds, and the first impression your game makes is more important than ever.
Here's a way to help you nail it - you'll need a music composer for this one.
See the video below to see an example of this.
The easiest way to implement this is with FMOD or Wwise. These are middleware that you can use as plugins in most game engines and allow you to implement audio in remarkable ways (like this one).
The best part is that most pro composers and sound designers are familiar with them so they can take care of most of the implementation.
See how I did it in FixFox:
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